Client | Greater Knoxville Tennis Assoc.
Project | fundraising brochure
The GKTA formed a committee called The West Hills Tennis Center Rescue to raise money to repair and improve the public tennis facilities at West Hills Park in Knoxville, Tennessee. Located in a city park, the project benefits the entire community, with a focus on children's activities and after-school tennis programs.
The youthful visual style of the piece, with handlettering and rough, "marker-style" illustrations in black ink, reflects the emphasis on how the improved tennis facilities will positively impact the young people in the community. The use of brown kraft paper on alternating pages lends a feeling of frugality to this fundraising brochure, helping to counteract any sense of tennis as a "country club" sport.
Project | fundraising brochure
The GKTA formed a committee called The West Hills Tennis Center Rescue to raise money to repair and improve the public tennis facilities at West Hills Park in Knoxville, Tennessee. Located in a city park, the project benefits the entire community, with a focus on children's activities and after-school tennis programs.
The youthful visual style of the piece, with handlettering and rough, "marker-style" illustrations in black ink, reflects the emphasis on how the improved tennis facilities will positively impact the young people in the community. The use of brown kraft paper on alternating pages lends a feeling of frugality to this fundraising brochure, helping to counteract any sense of tennis as a "country club" sport.
